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Levelling up your product from demo viable to operational viable is tough. You're hammered from all sides, but once you get past it, your product is more robust. Key lesson: #staycalm, avoid emotional reactions, and focus on the hurdles. If you are a founder, this video is for you!! We would love to hear your stories of growing your business. Watch now: https://lnkd.in/dR-2driF Ryan Purvis #Founder #StartupChallenges #ProductDevelopment #BusinessGrowth #Innovation #valuuai #ai #startups #OKRs

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6 days to go.... sign up here: https://lnkd.in/eR2Be9g3 Learn about 👉 AI 👉 Product team structures 👉 Maximising value in product See you there #productmanagement #productteams #AI

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A strong product strategy requires clarity—knowing how to differentiate between what a product does and how it works for the end user is crucial. That’s where a marketecture comes into play 🏗️ At Fluvio, we’ve created this simple framework to help guide your thinking and ensure you’re structuring your product suite effectively: 💡 Core Area: The high-level value your product delivers to your customers. 🔧 User Capability: The ability or quality that helps users achieve desired outcomes. 📦 Product: The solution or tool that holds value in the eyes of your customers. ⚙️ Feature: The specific characteristic added to a product to enhance its value. 🔎 Feature Capability: The actions you can take to define and refine a feature. When you align your product’s core areas, capabilities, and features with clear user needs and outcomes, your product marketing and sales strategies become more focused and impactful. #ProductMarketing #Marketecture

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Following on from yesterdays post for those starting a new product manager role. Here is our guide to making your startup’s first product hire. Which includes: 👉 When to make your first product hire 👉 To free, or not to free(lance) 👉 Hiring in-house 👉 Hiring a contractor 👉 Important principles for your first product hire 👉 What skill set should your first product hire have? 👉 Setting your team up for success 👉 It’s time to hire

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Last week at #IdeallyExchange, we heard how senior marketers use insights from Ideally to validate pitching and sign off from stakeholders. Everyone from banks to creative agencies are using the tool to test ideas quicker and faster than traditional methods. As one user says, “If we do research cleverly, we can test things quicker and get things wrong. I’d much rather get the insight at the beginning and get that into the work. Ideally has been incredible to help us achieve that.” But don't just take it from them, demo the tool for yourself at: https://lnkd.in/gm7ZngcA

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You've heard of an MVP, but what else should you be considering and measuring against? Here Richard Cass explores some different ways to think about minimum viable variants. Have a read, let us know what you think! 💚 https://lnkd.in/efGZcaYU #product #mvp

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Restructuring website navigation is a daunting task requiring plentiful user research... so what's the best approach for a seamless and effective transition? In Diabetes UK's recent website navigation restructure, Suzannah Brown and Abhipsha Ray used a blend of remote and in-person UX research to do just this. Curious? Read about their strategy (link in the first comment) ⬇

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Fitbit's Focus on Health and Community 1. History and Development as a Leader in Wearable Technology 2. Positioning as a Health and Wellness Brand 3. The Role of Community Features in User Engagement 4. Impact of Health Data and Tracking Capabilities 5. Key Health Insights 6. Impact on User Behavior 7. Real-World Examples and Case Studies 8. The Future of Wearable Technology and Fitbit’s Role #Fitbit #WearableTechnology #HealthAndWellness #HeartHealth #StressManagement #CorporateWellness #HealthData #FitnessGoals #HealthyLiving #TechInnovation #Smartwatches #CommunityEngagement #HealthOutcomes #CardiovascularHealth #StressRelief #BehaviorChange #HealthResearch #PreventiveCare 

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8 content marketing tips for health innovations startups by Nicola Finn 💻 📣 Thought Leadership Articles 📣 Case Studies 📣 Media Relations Campaign 📣 Content Creation 📣 Expert Roundtables/Webinars 📣 Awards and Recognitions 📣 Partner Collaborations 📣 Social Media Engagement 👇 Read more below 👇 #startupsmagazine #startups #entrepreneur #marketing #innovation

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Bloomreach generated up to 3x more leads by scaling up their content creation with Contentoo. Want to know how? 2 years ago, Bloomreach reached out to us to help them put their new localised content strategy into place. Their main goal: localise content across the EMEA region to enhance engagement and brand awareness without compromising quality. Within 1 year, we localised their English-language website into German and French to go along with 20+ white papers and blogs for those languages. What did we achieve? 🟡 Localisation efforts led to up to 3x more leads, higher email open rates and increased demo requests. 🟡 Bloomreach launched campaigns almost twice as fast through our workflows. 🟡 Brand messaging was consistent and impactful across different markets and regions. For the full success story, click the link below. https://lnkd.in/dCEYaf4w

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At #ITICUK 2024, Anna Angell from Shift Consultancy highlighted key insights on #customerbehavior and UX. She emphasised the gap between customer expectations and reality, stressing the importance of framing and presentation in influencing perceptions. Simplifying the buying process is crucial, as #customers dislike complexity and prefer clarity. Angell advised #businesses to minimise points of friction, focus on simplicity and clarity, and prioritise peak and end experiences. Read the article here: https://lnkd.in/ecnDCfSq

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Why do you need to think about your GTM strategy like a revenue machine? → Robert Soffel, Notion's RevOps Expert in Residence, breaks it down using Winning by Design's famous bowtie model 1) Machines are reliable 2) Machines are predictable 3) Machines can easily repeat processes Looking to build or optimise your GTM? Make sure to checkout Rob's fundamental RevOps resource with the full webinar, PDF guide and article here: https://lnkd.in/eiS7a5ma #revops #gtm #gtmresources

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📢 Don’t miss our live stream tomorrow with Liz Immer: Harnessing Behavioural Science for Product Success! 🎯 Feeling like agile methods aren’t hitting the mark? Looking for a fresh approach to align your teams and products with real-world user behaviour? This live stream is for you. Here’s what’s in store: 🎤 Speaker: Liz Immer, a leading expert in behavioural science and product innovation 🗓️ Date: May 28th, 2024 ⏰ Time: 12 PM GMT+1 What You’ll Learn: 📌 New Strategies: Discover how impact mapping and behavioural science work together to shape product design and marketing that truly resonates with users. Liz will share actionable strategies you can implement immediately. 📌 Practical Application: Gain insights on how to make better decisions and see immediate improvements, whether you’re leading product or marketing teams. 📌 Real-World Insights: Learn practical tips from Liz’s extensive experience in bridging user psychology and product development. Get ready to reshape your approach to product development with the power of behavioural science and impact mapping. Join us to build cohesive teams and products that truly meet user needs. RSVP now and be part of the conversation. Leave with actionable strategies to transform your organisation👇 https://lnkd.in/eJZQiNjT #LiveStream #ImpactMapping #BehaviouralScience #ProductManagement #TechInsights #Sheev

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🚀 What holds back most small and medium businesses from growth? It's not about the lack of ambition or effort—it's the challenge of understanding their audience deeply and making the right marketing moves. 🎯 At ‘Insight Impact’, we’ve made it our mission to change that. We start with real insights from in-depth interviews, and turn those insights into practical marketing actions that connect with your customers and drive results. 📊 No more guessing games. Just clear steps and a tailored strategy that fit your budget. If your marketing feels like a puzzle, let’s solve it together. 🤝

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I got fired from a £30,000 contract on my Birthday Hi, I’m Claire. I’m the founder of a UX design agency, a UX Consultant, Designer, and Researcher extraordinaire. With 15 years of experience in tech startups, I've seen the highs, the lows, and everything in between. But let’s rewind to where it all began. In 2010, fresh out of university with a Bachelor of Arts in Design, I was eager to make my mark. Driven by passion and a hint of naivety, I launched my startup. Reality soon kicked in—negative feedback, dissatisfied users, and a bank balance for beans made me consider giving up. Living month to month on £600, I pivoted to freelancing for small businesses. My skills grew, and I landed an interview with a well-known brand while on a family cruise. They hired me! Soon, I worked with industry giants like Thomas Cook, Jet2, Selfridges, and the NHS. Despite home life challenges and health scares, I kept learning and improving my skills. One day, on my birthday, I was sacked from a six-month contract. I cried and felt sorry for myself. Three months later, the startup that fired me went into liquidation. They needed to listen to and learn from their users before launching their product. They needed validation. Instead of letting that experience affect me, I used it as a catalyst for change. I saw a HUGE gap in the market for companies that truly understood the value of research, prototyping, and testing before designing. So, Claire Freshney UX Design Agency was born. We focus on Outcome-Driven Design—because we CAN! Balancing family, work, and entrepreneurship, we purchased our dream home and welcomed two beautiful children. I share this not to boast but to inspire you. Anything is possible with the right skill set and unwavering determination. So, are you ready to turn your idea into a profitable MVP with me and my team? Let's write the story of your startup together.

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❓ Product Leaders: how do you build trust and credibility with CEO's? Our Roundtable guest, Lucy Stonehill, Founder and Chair of BridgeU spoke to Douglas Bates: ☑ recognise that you as the Product Leader have a very similar role to the CEO in terms of challenges - including resource allocation and results. Try to bond with the CEO over this common challenge. ☑ that communication is key. Product Leaders need to be able to communicate top level plans including an inspiring product vision, all the way through to defending specific product KPI's. ☑ and more. Watch the full Roundtable here: https://lnkd.in/ez9rTVUi #productleaders #chiefproductofficers #ceo

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