Wednesday, 9 December 2009
Social Media Gets Serious for Search
A lot of skeptics still think of social media as a ‘touchy feely’ waste of time. However, Google’s recent announcement that it will be piping in real-time results from twitter and other social media platforms into its search results is very serious. Check the video below to see how this will work.
Of course, we’ll have to see exactly how this feature fucntions in ‘the wild’. There will have to be measures taken against people spamming social networks with streams of keywords to make sure it’s useful. But the fact that Google is willing to place this feature on centre-stage means it’s taking it very seriously.
This means that we have to take it seriously too. If there are any doubts in your mind or the minds of key stakeholders in your company about the value of social media, the impact on search needs to be considered immediately.
With this new feature, Google is offering prime search real-estate for your competitors to transmit messages in real time. This could trump your SEO & PPC activity and require a wholesale re-think of your search strategy.
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