Monday, 11 May 2009
Perfection Or Speed?
In the ‘real’ world, when we release a new product, publish a new magazine or design our company brochure (yes people still use brochures), we tend to try and make sure they look just right, we pay attention to every detail in an effort to make something ‘perfect’.
The problem is that agonising over this perfection can cost you time, momentum and enthusiasm. A product that was to be ground-breaking, is now just ‘me too’, delayed by endless colour and typeface revisions. Making sure all the loose ends are tied up before your product goes ‘live’ means it might not ever go live in the first place.
On the internet, things work a little differently, you don’t need to have a bespoke website built by a flashy design agency anymore, you can use Blogger. Your logo, branding doesn’t need to be perfect either. As long as the meat of your website, its primary function or its content is good, you can get started. Online, most people are quite forgiving of a ‘rough and ready’ looking website as long as the content is good. In fact, with humility, an ear open for constructive criticism and a genuine desire to improve, people are quite forgiving of less-than-perfect content and functionality too.
What this means is that the ‘perfection’ excuse isn’t really valid online anymore, in fact, it’s better to just get your new product or idea out there, gather feedback and improve as you go along, rather than trying to get every variably perfectly aligned before you press ‘go’.
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