Monday, 27 April 2009
How would you market if you were a start-up?
Companies that are starting their marketing from scratch today have a huge advantage. They can start with a clean slate, they can circumvent the elaborate ad campaigns, the costly TV ads and the other ineffective forms of ‘ego’ marketing out there. They can go directly past go and collect their 200 bucks.
They can aggressively leverage free tools like Twitter and YouTube, come up with a funky, unique name that will make them more ‘findable’ in google and more memorable to their fans. And even get their CEO to start a blog where the company’s struggle to succeed is shared in an open and authentic way.
How would your marketing be different if you were in charge of marketing a start-up today? How much baggage is your marketing carrying from years gone by, the years of the print ad and the expensive TV ad? Maybe instead of changing jobs and going to work for a cool, hip start up, you can give your current approach an extreme make-over and start from scratch. Why not after all?
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