Monday, 25 January 2010
Facebook & Twitter See Massive Growth in 2009
According to research conducted by the Nielsen group (see chart below) time spent on social media sites has skyrocketed 82% between 2008 and 2009, with Facebook and Twitter leading the pack.
While there can be no argument about the seemingly unstoppable growth of facebook, There has been some debate about the longevity of Twitter sparked by an apparent plateauing of its traffic as illustrated in the chart below from compete.com.
Even if traffic, in terms of number of unique visitors, to sites like Twitter is dropping, we have to take Nielsen’s increased engagement stats very seriously. Perhaps more people aren’t visiting Twitter but those that are most certainly are spending an increasing amount of time there.
So what does this mean for marketers today? Well it only confirms what many social media enthusiasts have been saying for a long time, social media is an important place to reach prospects and clients. Some predict that 2010 could be the year that social media overtakes email as the average internet user’s main activity. Best to start investing in a social media strategy now then!
Comments for Facebook & Twitter See Massive Growth in 2009
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Very interesting results.
Apparently Twitter’s growth is slowing down while Facebooks growth is still climbing.
— deakaz · 29 January 2010, 16:24