Monday, 17 November 2008
Don't preach, teach!
A lot of people talk about ‘evangelising’ a product. Preaching it’s benefits to the unenlightened masses (oh man this iphone is amazing you just have to get it, it’s the one true phone!).
I’m not sure about you, but I don’t really enjoy being preached to. But I am curious and I do love to learn about new things. So, instead of preaching to me about something, why not teach me about it.
- Teach me about the cool features (you can actually browse the web while your’e talking to your friends with the new iphone)
- Teach me about how it will help me (you don’t need to carry around a separate mobile phone or blackberry or ipod. The iphone has it all)
- Teach me how it helps you most (man, this is great for me, cause I always get lost in the city and the iphone has an in-built GPS)
Anyhows, isn’t this what a huge number of websites/services are doing anyway? With all the tutorials and free webinars, seminars and ebooks out there? So why is all the glory going to the preachers and not the teachers?
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