Saturday, 22 November 2008
Do You Know The 3rd Largest Search Engine?
Well according to various online sources, YouTube is now the 3rd (some even say second) largest search engine based on search queries.
YouTube now offers advertisers the option to run sponsored videos on a CPM or a Pay Per Click basis. You can run ads along side video search queries* (text or banner ads) or even during a video.
A sensible approach to leveraging the power of YouTube should involve a mixture of techniques. Uploading quality video content, taking out search related advertising and even creating a dedicated brand channel (your own YouTube microsite)
If there was ever a time to get product/service relevant videos from your company on Youtube it was 2 or 3 years a go, but better late than never!
*Your Google ppc ads will appear on Youtube if you elected to have your ads running for google ‘search partners’ in your google adwords account.
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