Sunday, 15 February 2009
Create a Priority Content Listing For Your Website
This might be the first time a user visits your website, your blog, or researches your product/services. How easy is it for this user to get up to speed with what your blog/website is about?
A great feature of blogs are the ‘most popular’, ‘most read’ and ‘author’s fav’ priority post listings. These show the users the key posts they need to read to familiarise themselves with the blog they’ve just arrived at.
Maybe we can take the essence of these priority content listings and use them on our service/product websites. For example, create a short list with the title ‘Top 5 Facts About Our Service’. Or a listing of ‘Recent News and Developments’. That webinar you posted last summer may have been seen by most of your viewers and you might have more important/pressing things to promote, but why not have a link to it somewhere for newbies or users who haven’t been to your site for a while, perhaps in a ‘Service Crash Course’ section of your site. A ‘Most Popular Pages’ can easily be created just by referring to your website analytics (although use your common sense here).
The point is that the way people navigate a website isn’t necessarily going to match the way you’ve set up your main navigation. With online attention spans shrinking at a higher rate than the polar ice-caps, creating these priority content lists for your website can save new visitors time, quickly refresh the memories of repeat users and even improve your website conversion rates.
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