Friday, 6 November 2009
Bringing Social Media Into Your Marketing
This is a great presentation that demonstrates some very interesting tactics for integrating social media with your existing marketing.
Key Takeaways
1. Social media works best when used in conjunction with other marketing approaches.
2. Social Media + Search: Consumers exposed to brand in social media 2.8 times more likely to search for that brands products
3. Fishing for traffic with social media appropriate content. Brands with blogs experienced over 50% increase in traffic to main website.
4. Social Media + Email: Enable social media sharing in email.
5. Social Media + Market Research: Ask your fans/followers/Blog readers for feedback
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