Thursday, 26 February 2009
8 Ways To Help Get Your Content On Google News
Google search is the prestigious club every one wants to get into, but it’s gotten very crowded. That means that you have to consider Google’s other channels for reaching potential clients. Google News is a channel to pay particular attention to as they’ve recently began trialling paid ads in the US. This will open up a lot of opportunities for a wide range of companies. In the mean time though, they’ve provided a useful list of guidelines to get your content listed in their natural news search results, I’ve summarised these guidelines below:
- Keep the article body clean – Avoid breaking up your article body with
tags, ads, sidebars or other non-article content.
- Make sure article URLs are permanent and unique
- Take advantage of stock tickers in Sitemaps
- Check your encoding
- Make your article publication dates explicit
- Keep original content separate from press releases – Google News labels press releases distinctly in order to alert users that the article they’re about to read is a press release.
- Format your images properly – use fairly large images with reasonable aspect ratios and descriptive captions. Images in the JPEG format are more likely to be crawled correctly.
- Article Titles in Google News – make sure the title you want appears in both the title tag and as the headline on the article page. In addition, don’t hyperlink the headline on the article page – after all, your reader is already there!
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