Monday, 8 December 2008
10 Steps To Mediocre Online Marketing
- Focus Only On Impressions & Clicks
- Don’t Worry About Consistency With Offline Marketing
- Make Sure Your Ads Are As Jazzy As Possible
- Don’t Bother With Consistency
- Make Sure All Your Ads Go To Your Homepage
- Lead With A Meaningless Tagline
- Worry About Tracking Performance Afterwards
- Don’t Bother Communicating Internally
- When In Doubt Try A Gimmick
- It Worked For Them So It Must Work For Us
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